How can I use keywords to surface relevant news?

Make keywords work by being specific and contextual

Keywords are powerful but need structure. Broad words surface too much; overly narrow ones miss relevant variants.

Tips for effective keyword use:

• Prefer named entities (company, person, product) over generic terms.
• Combine keywords with operators: exclude terms that commonly cause noise.
• Use phrase matches for multiword concepts.
• Create separate keyword groups for different themes.

Test keywords for a few days, then refine by removing low-value matches and adding synonyms. Save reusable keyword groups to quickly apply them to new feeds.